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The Essential Guide: 6 Pillars Of Platform Success
Knowing Who You’re Talking To One thing I’ve noticed about a lot of content creators, particularly when they’re in the first year or so of putting themselves out there, is that they seem to be h...
Manage Scale: 4 Infrastructure Tips For Fast Growth
Imagine trying to fit all your expanding merchandise stock into a closet that was once sufficient but now bursts at the hinges. Businesses can often find themselves in this predicament - squeezing new...
Smooth Migrations: 7 Steps For Painless Transitions
What comes to mind when you hear the word “migration”. Is it a flock of birds relocating to greener pastures, or perhaps something slightly more digital—like data migration. Whether you’re shi...
Build Credibility: 5 Ways To Present Social Proof
It seems like social proof is a fascinating thing. Most people seem to think it’s all about popularity and numbers - like the biggest pile of testimonials or the most likes on a social post. People ...
Sell More Often: 6 Techniques For Frequent Purchases
What your customer wants today, is not what they wanted yesterday. Think about that - just because you offered the last season’s collection at a discounted price doesn’t mean it’s going to fly o...
Eliminate Lag: 4 Database Tweaks For Faster Response
You’re waiting for your pizza delivery. It’s taking a suspiciously long time, and you’re starting to worry your order’s been missed. You call up customer support, give them your order ID, and ...
Future-Proof Hosting: 7 Factors To Consider Now
Ever wondered if the internet might simply run out of space. Or if everything might just vanish one day because we keep storing everything in these mysterious clouds. I know I do.The idea that we’r...
Continuous Optimisation: 5 Iterations For Best Results
Most people get continuous optimisation wrong by thinking it’s a machine-driven process that requires no human input. The way I see it, they also don’t factor in the user, who is the most importan...
Engage Shoppers: 6 Personalised Shopping Experiences
People are fairly unpredictable, aren't they. I don't know how often you guessed what your customer wanted to buy, only to be proven wrong as they strolled out with something totally unexpected. So it...
Transform Checkout: 4 Tools For Easier Payments
You’re at the till, clutching your gym gear, maybe a bottle of overpriced water. It seems like all you want is to pay and get on with your day. But the machine blinks ‘Insert Card’. You pull out...
Data-Driven Decisions: 7 Metrics To Track Religiously
Have you ever wondered what being data-driven in a business means. It's not just about looking at charts and numbers or memorising the alphabet soup of metrics that people throw around - like ROI, CPA...