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Master Marketing: 5 Automated Campaigns That Convert
Most people seem to think that automated marketing campaigns are fairly set-and-forget. The fantasy that robots are managing your marketing while you sleep is occasionally a good one. But in reality, ...

Reduce Returns: 7 Tricks For Accurate Product Details
I’ve always thought retailers were fairly relaxed about returns, but it’s more of a burning fire behind the scenes than most shoppers realise. After all, there’s rarely much of a customer servic...

Transform UX: 4 Design Essentials For Store Success
You’ll see it when you go out. Whether it’s a bar, a club, or even the local café, there will always be two strangers staring at each other who think they’re speaking the same language. But, un...

Boost Stability: 6 Tips For Handling Heavy Traffic
Ever wondered why heavy traffic doesn’t always feel the same. Some days, it’s a crawl with absolutely nowhere to go and other times, it’s a steady - albeit slow - cruise. The way I see it, the t...

The Ultimate Ecommerce Framework For Fast Growth
So many people seem to think that being the next big thing in the online world means you need to behave, build and brand yourself like a unicorn. Unicorns stand out. They attract attention. Perhaps no...

Cut Load Times: 5 Simple Tweaks For Faster Pages
I Reckon it’s true, how long something takes online can be the difference between someone staying or leaving. It seems like we live in a world where everything is sort of instant and web users expec...

Scale Confidently: 7 Secrets To Handle Peak Demands
It’s a scenario that seems to unfold every season - your new handbag line suddenly takes off in a specific metro area, or a rare social post goes viral, and now there are hundreds of eager customers...
Harness Analytics: 6 Data Insights For Better Sales
Can you really get into your customers’ heads. You’d like to, sure. But it’s probably not something everyone can or even should do.I mean, you can’t just walk up to someone and ask, “What’...


Eliminate Friction: 4 Tactics For Smooth Checkout Journeys
Most people tend to think checkout friction is always about technical errors or a shopping cart that just won’t load. But it’s not always that black and white. I’ve watched store owners pour the...

Optimise User Flow: 5 Navigation Tips That Convert
I Think there's always a lot of buzz around seamless digital experiences, isn't there. But i like to think it boils down to something much simpler - understanding how a user moves through your website...

Drive More Traffic: 7 SEO Moves For Online Platforms
Imagine you’re scrolling for a new pair of denim jeans on the internet, only to be met with a page that looks like a word search for denim related keywords. If you’re not eye-rolling at the sight ...