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Sustain Momentum: 7 Ongoing Optimisations For ROI
It's easy to see why return on investment is still the bedrock of any business decision. Comes Across As call it an industry standard or a corporate yardstick, but without understanding that ratio, we...
Drive Organic Growth: 5 Content Pillars That Attract Links
Say you’re a start-up with grand ambitions and a somewhat limited budget. Your business is relatively new, and for some reason your competitors seem to be everywhere you look. It’s easy to get fru...
Streamline Payments: 6 One-Click Solutions For Speed
Have you ever felt like your life is spinning out of control and you need to get a hold of the reins. Technology has made things much easier for us, but it sometimes feels as though it adds more layer...
Lower Bounce Rates: 7 Landing Page Refinements
Most people panic about bounce rates without understanding what they're actually measuring. There’s this tendency to think high bounce rates always indicate a failing landing page, or worse, a faili...
Win Hearts: 5 Community-Building Features That Deliver
Fostering a connection within communities is a delicate, almost artful, process. Appears To Be no matter how hard brands push their agenda to their audience, all their efforts are wasted if the commun...
Encourage Exploration: 6 Ways To Showcase Product Variety
There was a time, quite a while ago, where I used to think every t-shirt was pretty much the same. There were only a few differences, sure. More or less.But overall, they all looked like boxy pieces o...
Supercharge Desktop UX: 7 Must-Have Interface Elements
Do you ever wonder how often you click your mouse in a day. Or how that simple movement across the screen can impact your entire experience at work. The way I see it, for me, a good navigation tool is...
Shape The Perfect Store: 5 Data-Driven Layout Choices
Oh, I think a lot of people tend to believe customer behaviour is written in stone. And the tools for interpreting or decoding those behaviours are locked in ancient scrolls somewhere. But if you’v...
Reduce Clicks: 6 One-Page Checkout Approaches To Try
There’s a reason why every ecommerce webinar will talk about reducing cart abandonment - it’s the low-hanging fruit that can boost your revenue without extra spending. For a fashion store that is ...
Reignite Old Leads: 7 Retargeting Tactics That Work
People get bored very quickly, don’t they. New things come up, new trends pop off, and you’re left there wondering why someone who was quite obviously interested in your brand is leaving you hangi...
Capture Voice Shoppers: 5 Tools For Better Search Results
Have you ever noticed how talking to devices no longer feels strange. Most of us now ask our phones, tablets and even fridges for answers. So it's not surprising that voice shopping is on the rise wit...