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Revamp Visuals: 7 Store Branding Steps That Stand Out
I Gather does anyone else feel a bit allergic to the phrase “brand identity” or is that just me. It’s a term that gets thrown around so much it tends to lose meaning, but it’s really not as co...
Extra Value: 5 Bundling Options Shoppers Crave
People often assume that shoppers are usually out there, calculators in hand, simply looking for the best deal. That when they're presented with three-for-two or a bundle that contains one item they d...
Limit Refund Drama: 6 Return Policy Best Practices
I Assume i’ve known quite a few retailers who have shared their experience with an uncertain return policy and if there’s one thing they’ll say it’s this - 'we don't do returns here… what yo...
Refine User Input: 7 Checkout Form Polishing Tips
It seems like i think we all understand how frustrating it is when you’re looking forward to receiving a beautiful package and then realise that the only thing standing between you and your package ...
Push Engagement: 5 On-Site Notifications That Pop
Have you ever wondered what those little pop-ups are in the corner of your screen when you’re browsing and how they seem to know just what to tell you. That’s push engagement for you. I Imagine es...
Scale Your Reach: 6 International Payment Options
It seems to me that most people think international payments are some sort of minefield. A series of booby-trapped processes where credit card numbers get stolen, wire transfers get stuck, and your mo...
High Converting Headers: 7 Elements That Hook Quickly
People don’t have the kind of attention spans they used to. And their interest or curiosity levels aren’t what they were either. I think that’s sort of why a lot more marketers and content creat...
Fast Fixes: 5 Store Diagnostics For Instant Uplift
You know that feeling when you walk into a store and, even before you spot the price tags, something seems off. It's like a sixth sense telling you the clothes aren't what they used to be. Sort of. Or...
Eliminate Confusion: 6 Clear Calls-To-Action That Sell
Ever noticed how some websites make you want to sign up, buy, or click something - and others just sort of leave you hanging. It’s a weird feeling, isn’t it. I mean, if there’s no clear “what ...
Golden Customer Journeys: 7 Drip Marketing Moves
People get caught up thinking the customer journey is a straight line or a tidy, step-by-step path. It's never that simple, I think - not even for the most basic product or service. Some marketers see...
Rapid Implementation: 5 Framework Setup Essentials
It seems like the pace of modern work is a bit ridiculous - yet it’s become very necessary. With many industries, products and even consumers switching to operating almost completely online, impleme...